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This domain fred365betting.com had the following on the site, "Join today! Online betting is becoming increasingly popular since it is far more convenient, simple and time-saving than the traditional form." We observed that the website said " Together with the growing demand for online betting services, a huge number of companies providing environment for betting has appeared on the Internet." It also stated " However, an average customer can find it really hard to find himself or herself in the thick of information and recommendations. The online bookmaking companies that are." The header had bet as the highest ranking keyword. It was followed by betfred, bet365, and betfred.com which isn't as ranked as highly as bet. The next words the site used was bet365.com. sports betting was also included but could not be seen by web engines.